Chief of Sales Insights
Serve Don't Sell
Topics covered by Liston
Talks covered by this speaker
27
Building your outreach muscle
About this Speaker
Liston Witherill is a sales trainer, speaker, author, and podcaster who helps client services professionals sell more services. Liston's work is based on psychology, behavioral economics, and his own sales experience. His mantra is “Serve Don’t Sell,” and he believes selling should be an ethical, win-win arrangement 100% of the time. Prior to creating his training business, Liston was the owner of a boutique marketing firm, and ran business development and marketing for a $12M consulting firm. He podcasts 3x a week, and runs 3 times a week, and lives with his beautiful wife, cat, and dog in Portland, OR.
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