How to supersize your deals, be irreplaceable, and create customers for life

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About this talk

In this talk, Anita will share how to compete in a sales world filled with bots, automation, and AI. Learn how to use the things that make you human to your advantage: thoughtfulness, empathy, and compassion.


Anita Nielsen is the President of LDK Advisory Services and Best-Selling Author of “Beat the Bots: How Your Humanity Can Future-Proof Your Tech Sales Career.” She is a Sales Enablement Consultant and Performance Coach with over 20 years of experience in B2B sales.

Anita is a proud member of the Women Sales Pros and serves as an Advisor for the National Association of Women Sales Professionals. She is also one of Selling Power Magazine’s Top Sales Enablement Consultants for 2020 and one of LinkedIn’s Top 15 Sales Influencers to Follow in 2020. As an advocate for salespeople, Anita is dedicated to coaching and equipping them for long-term success.

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