Bloodhound Prospecting Strategy for Recovery

A talk by Kendra Lee
President, KLA Group

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About this talk

You sent your first cold email—what next? What should you say in the rest of your cadence of emails, calls, and social touches?

Kendra's sharing exactly how you can take all of the tips and strategies you've learned and put them into actionable cadences to get your prospect's attention.

You'll learn the frequency in which you should follow up, whether you should leave a voicemail, and how to evolve your message from the beginning of the cadence to the end.

Despite starting her sales career in accounting, failing IBM’s entry-level sales exam and being told she couldn’t sell without an engineering background, Kendra Lee entered sales and proved those nay-sayers wrong.

She turned her knowledge of numbers into a lead generation approach that propelled her to the top 1% of sales professionals for each IT company where she sold. Kendra founded KLA Group, a sales and marketing agency, to consult, train and “Do it For You” to get more customers. She is the author of the books The Sales Magnet and Selling Against the Goal.

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