Building your outreach muscle

A talk by Liston Witherill
Chief of Sales Insights, Serve Don't Sell

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About this talk

Consistent prospecting is tough. Especially if you're feeling the pressure to make every touch stand out.

Liston is digging into how you can build the outreach muscle by creating net positive experiences with prospects, sharing techniques we can do every day in our personal lives to make prospecting easier, and strategies for developing trust with your prospects.


Liston Witherill is a sales trainer, speaker, author, and podcaster who helps client services professionals sell more services. Liston's work is based on psychology, behavioral economics, and his own sales experience. His mantra is “Serve Don’t Sell,” and he believes selling should be an ethical, win-win arrangement 100% of the time.

Prior to creating his training business, Liston was the owner of a boutique marketing firm, and ran business development and marketing for a $12M consulting firm. He podcasts 3x a week, and runs 3 times a week, and lives with his beautiful wife, cat, and dog in Portland, OR.

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