Unpacking outbound sequence design

A talk by Seth List
Head of Delivery, Consulting, Predictable Revenue

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About this talk

There's a lot of bad cold emailing advice out there. Seth is on a mission to help SDRs, BDRs, and reps think for themselves. At Predictable Revenue, he helps some of the world's leading technology companies send better cold outreach.

In this talk, you'll learn about blanket rules you should ignore, common cold emailing pitfalls, and how to write a winning cold email.


An unabashed and self-proclaimed "SDR nerd", Seth has spent over a decade in Sales Development. On the heels of a successful run as an individual contributor at a rapidly growing Austin startup, he applied his craft and honed his skills across a number of early-stage companies, all in the SDR department.

Seth has been an individual contributor, a player-coach, and SDR Manager. Since 2019, he's been guiding and consulting startups in their pursuit of outbound glory, and recently joined forces with Predictable Revenue to lead the Coaching & Consulting practice.

When he's not nerding out on Sales Development, you can find Seth cooking at home with his wife, running the trails around Austin, hiking in far-off destinations, or roadtripping in the Airstream.

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