You Need To Start Selling Like A Marketer

A talk by Darryl Praill
Chief Marketing Officer, VanillaSoft

September 10, 2020, 06:00 PM

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About this talk

2020 has been a bizarre year for Sales. Live events are out. Nobody is in the office. You can’t send direct mail nor call office phones when nobody is there to receive them. Face-to-face meetings? Yeah. Forget those. That leaves email and social media and virtual events. Is your message getting lost in the digital noise?

How can a salesperson sell and be successful?

The answer is simple.

You need to Sell Like A Marketer!

In this upside-down, topsy turvy sales environment, VanillaSoft’s Chief Marketing Officer Darryl Praill will show you how to use tried and proven Marketing tactics to outsell your competition, get one-on-one meetings with prospects, have prospects volunteer their challenges, and proactively give you permission to engage with them directly. That’s right. Marketing can save Sales.

Are you curious? Do you want to know how? Can you afford not to learn a new trick? Watch Darryl walk you through real-world examples, step-by-step, and transform your sales pipeline.


Darryl Praill, CMO of VanillaSoft, is a high-tech marketing executive with over 25 years of experience spanning start-ups, re-starts, consolidations, acquisitions, and divestments. He has been widely quoted in the media including television, press, and trade publications. He is a guest lecturer, public speaker, and radio personality and has been featured in numerous podcasts, case studies, and best-selling books.

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