Non-obvious ways to turn transparency and clinical empathy into your superpower

A talk by Todd Caponi
Founder, Speaker & Workshop Leader, Sales Melon

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About this talk

Todd is unlike most sales speakers and workshop leaders. He's worked with some of the top companies in tech like LinkedIn, Salesforce, LeanData, and many more.

But he's also a 7x sales leader. As a past VP of Sales and Chief Revenue Officer, he's been on the receiving end of cold emails and cold calls.

Todd will be giving us a masterclass on how psychology and behavioral science drive your prospect's buying behavior.


Todd Caponi is the author of the award-winning book, The Transparency Sale (Best Sales & Marketing Book of 2020 | Independent Press Awards), Managing Director of Chicago’s VentureSCALE, and a speaker & workshop leader as Principal of Sales Melon LLC. Todd is also a multi-time C-Level sales leader, a behavioral science nerd, and has guided two companies to successful exits.

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