Quality vs Quantity: Finding the balance

A talk by Jake Jorgovan
Founder, Lead Cookie

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About this talk

Oftentimes we feel like everything either needs to be customized when we're prospecting or that we mass spam people…

How do you get in the middle ground? How do you find a balance between quality and quantity?

Jake is sharing their system at Lead Cookie for researching prospects efficiently, personalization based on segmentation, and how to find mini-niches within your Ideal Client Profiles.


Jake Jorgovan is a Serial Entrepreneur and the Founder of Lead Cookie, a digital sales team organization that connects companies with direct sales opportunities.

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