Sell The Way You Buy: Using Modern Sales Science and Empathy to Supercharge Your Prospecting

A talk by David Priemer
Founder & Chief Sales Scientist, Cerebral Selling

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About this talk

Do you like talking to salespeople? Neither do your customers! Yet, in a buying landscape full of infinite choice, information, and distractions, the most successful sellers will be the ones who connect with their prospects on a deeply emotional and human level.

In this talk, David will be sharing how younger salespeople can win over older customers, why winning sales is about conviction, and how to supercharge your prospecting with empathetic messaging.


David Priemer is widely recognized as a thought leader in the area of sales and sales leadership and has been published in the Harvard Business Review as well as Forbes, Entrepreneur, and Inc. magazines. He is the founder of Cerebral Selling and the author of the Bestselling book, Sell The Way You Buy.

David started his career tinkering with test tubes and differential equations as an award-winning research scientist before spending the next 20 years leading top-performing sales teams at high-growth technology companies including Salesforce, where he was the Vice President of Commercial Sales and creator of the Sales Leadership Academy program.

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