Start conversations using triggers & signals

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About this talk

In this talk, you'll learn how to prioritize prospects within your Ideal Client Profiles and personas based on how ready they are to buy.

Mark will also share how to contextualize your outbound message to get the conversation started when prospects are most likely to respond.


Mark Colgan has over 12 years of experience in B2B Sales and Marketing and is currently Chief Revenue Officer at TaskDrive where he leads the growth of a 100+ person, remote company by aligning Sales, Marketing, Customer Success and Product.

Mark is passionate about building effective outbound prospecting playbooks which lead to predictable and scalable revenue.

He is a Techstars Alumni, he co-owns a horse trailer mobile bar and his brain's default mode is 'Revenue Generation'.

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