The 10:30:10 Formula — Using personal video for landing meetings and breaking through the noise

A talk by Morgan Ingram
Director of Sales Execution and Evolution, JBarrows Sales Training

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About this talk

Personal video is all the rage right now. We need ways to stick out to our prospects. To break through the noise.

One of the most effective ways to do that is sending personal videos through LinkedIn and email.

Morgan is a master at this and will be sharing his 10:30:10 formula for sending videos and getting responses from your prospects.

We'll walk through everything from having the right mindset, what kind of set up you need, and what to say in your videos.


I have been very fortunate to be named a back to back LinkedIn Top Sales Voice in 2018 and 2019, and named a Top 25 Sales Development Thought Leader. The crazy part about all of this is that I never wanted to create a personal brand in the first place because I was afraid of what people would think of me.

Now, I am a sales rep who happens to be a sales coach and trainer that coaches sales teams how to use modern-sales techniques that bolster pipeline, leverage social media, schedule net new accounts and cold call with confidence.

I am the host of the podcast and YouTube Channel called The SDR Chronicles, with more than 100 videos providing SDRs and sales reps with motivation, advice, and tactics for their sales journey.

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