The Anatomy of a Winning Cold Call (from analyzing thousands of them)

A talk by Richard Smith
Co-Founder and Head of Sales, Refract

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About this talk

If you've ever wanted to listen to a breakdown of successful vs. unsuccessful cold calls, this is the talk to tune into.

Richard is bringing real call recordings and breaking down the winning formula for a cold call. At his company Refract, they've broken down thousands of cold calls to find what works and what doesn't.

Richard is Co-Founder and Head of Sales for Refract. He has almost 15 years of sales experience working for and building high activity and scalable outbound SaaS sales teams. He was nominated last year as a Top 50 SaaS Sales Leader in the UK. Richard is passionate about fixing the broken mindset to sales coaching, and helping salespeople become the very best they can be.

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