The formula for writing a winning cold email

A talk by Kevin Dorsey
VP of Inside Sales and 'The Sales Philosopher', PatientPop

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About this talk

Kevin's specialty is building and scaling sales development teams. He's scaled teams of 150+ using the cold email system he's going to teach in this talk.

He'll dig into what's missing from most cold emails, how to make the emails about the prospect (not you), and how to do a proper customer interview.


Formal Education will make you a living… Self Education will make you a fortune. – Jim Rohn

I believe in focusing on the "person" in "salesperson"

As I've grown as a leader I have a better understanding of what truly drives behavior, motivation, and long term success. If we can make better people, the sales will follow.

I love scaling sales teams. I have built teams from 0-150+ reps, revenues from 0-$75M (and counting). I believe in processes and systems, paired with skill development, as the code to success.

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